Privacy Policy
Our Commitment to Privacy
Your privacy is important to us. To better protect your privacy we provide this Privacy Policy, which explains our online information practices and the choices you can make about the way your information is collected and used. To make this Privacy Policy easy to find, we make it available on our homepage and at every point where personally identifiable data may be requested.
The Information We Collect
This Privacy Policy applies to all information collected or submitted on the volkswagengroupamerica.com website. On some pages, you can make requests, and register to receive materials. The types of personal information collected at these pages include:
- Name
- Address
- Email address
- Survey questions
- Phone number
How We Use Information
We use the information you provide about yourself when placing a request to complete that request. We do not share this information with outside parties except to the extent necessary to complete that request. We may use your email address to communicate with you, for example, to notify you of special offers or programs you might find of interest.
We use return email addresses to answer the email we receive. We may also use these email addresses to respond to queries.
You can register with our website if you would like to receive updates on our company.
We may use non-identifying and aggregate information to better design our website and share with our advertising agencies. For example, we may tell an advertising agency that X number of individuals visited a certain area on our website, or that Y number of men and Z number of women filled out our registration form, but we would not disclose anything that could be used to personally identify those individuals.
If you choose to register or receive products or materials from us, or to otherwise give us personal information, we may store some or all of that personal information and use it for marketing research and marketing purposes, which may include sharing it with Volkswagen or Audi authorized dealerships or with various suppliers that provide marketing, research, or other services for us. If you choose to save information, such as a vehicle configuration, on our website(s), we may contact you to follow up on your interest in our cars. In such cases, we may employ an outside research company to call you on our behalf.
We will never sell your personal information to any other company.
In the event of a criminal investigation or a suspected illegal activity, we may be required by law enforcement agencies to share certain personal information.
Finally, we never use or share personally identifiable information provided to us online in ways unrelated to the ones described above without also providing you an opportunity to opt out or otherwise prohibit such unrelated uses.
A Word on "Cookies"
"Cookies" are small items of data that some websites either write to your hard drive upon your visit to their site(s) or store in the browser. These data files contain information the site can use to organize the pages you have visited on a particular website. Some of our websites may use "cookie" technology to measure site activity and tailor information to fit your personal interests. In this way, we can deliver tailor-made information suiting your personal interests upon your next visit to our site(s). Our use of "cookie" technology is, thus, to provide you with a more individualized delivery of information and an optimal viewing experience.
Pixel Tags
We may use "pixel tags," which are small graphic files that allow us to monitor the use of our websites. A pixel tag can collect information such as the IP (Internet Protocol) address of the computer that downloaded the page on which the tag appears; the URL (Uniform Resource Locator) of the page on which the pixel tag appears; the time the page containing the pixel tag was viewed; the type of browser that fetched the pixel tag; and the identification number of any cookie (please see A Word On "Cookies") on the computer previously placed by that server. When corresponding with you via HTML capable email, we may use "format sensing" technology, which allows pixel tags to let us know whether you received and opened our email.
Our Commitment to Children's Privacy
Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our website from those we actually know are under 13, and no part of our website is structured to attract anyone under 13.
